Posting Cadence That Actually Works (By Role, Industry & Timezone)
“Post daily” isn’t a strategy. You need a cadence that matches your role, your audience’s day, and your resources. This piece gives field‑tested cadences—not just “best times”—for founders, marketers, recruiters, sales, and job seekers, plus regional notes. Use it to set your baseline for the next 30 days, then refine with a weekly review.
Key Takeaways
- Start with 3–4 posts/week; add one comment sprint per post.
- Mornings (08:30–10:30) and early afternoons (13:00–15:00) local work broadly; consistency beats perfect timing.
- Pick a role‑based pattern, then adapt by region and results.
What Is Posting Cadence?
Definition: Posting cadence is your planned frequency and time slots for publishing and engaging.
When to use: You want predictable output, you’re sharing a series, or you’re testing offers.
Quick steps: Choose a role pattern → block slots → pre‑draft 2 weeks → review weekly → keep winners.
Pros: Predictable reach, easier batching, less stress.
Cons: Over‑rigid cadences can ignore timely ideas—leave one “wildcard” slot.
Role‑Based Baselines
Founders: Mon POV, Wed Lesson, Fri Case, Sun Note.
Marketers: Tue Framework, Thu Case, Sat Experiment recap.
Recruiters: Mon Hiring Tip, Wed Candidate Story, Fri Client POV.
Sales/SDR: Tue Objection Handling, Thu Mini‑Case, Fri Tool Tip.
Job Seekers: Mon Skill Story, Wed Portfolio, Fri Networking Post.
Time‑of‑Day & Region (guidelines, not gospel)
- North America: 08:30–10:30 or 13:00–15:00 local
- Europe: 08:30–10:00 or 12:30–14:00 local
- India/SEA: 09:30–11:00 or 14:00–16:00 local
Pro tip: Test 2–3 slots; let results decide.
The 15‑Minute Friday Review
- Sort last week’s posts by engagement rate
- Keep the top format/time; replace the weakest
- Schedule one series post (e.g., “Founder Lessons #3”)
Templates That Respect Cadence
Mini‑template (Founder POV):
Hook: The belief I changed this quarter.
Context: What triggered it.
Insights (3): what we did; what surprised us; what we’ll repeat.
CTA: Curious if others saw the same—what’s your take?
Mini‑template (Recruiter Tip):
Hook: The 15‑minute screen that saves hours.
Tip: 3 questions I ask, and why.
Outcome: What changed in time‑to‑offer.
CTA: What question filters signal “no go” for you?
A good cadence is boring by design: it makes great posts inevitable. Schedule your next four weeks in the LinkedinBuddy calendar and explore automation when you’re ready. If you’re new to LinkedIn’s rules, start here: LinkedIn basics. For benchmark habits by audience, check recent data at Pew Research.
Why Cadence Beats Guesswork
Frequent posts do not compound if they’re chaotic. A fixed cadence reduces decision fatigue and creates expectations in your audience (and inside your org): people know when your POV or case drops. That predictability improves saves and the quality of replies, which loops back into better posts.
Small teams: Trade one post per week for one strong comment sprint on someone else’s thread. The visibility‑per‑minute can be higher during heavy weeks.
Sample Month (Founder)
Week 1: CLEAR opinion → Week 2: teardown → Week 3: case micro → Week 4: AMA recap.
Slots: Tue 09:45, Thu 13:15. Comment sprints 20 minutes after each post.
Adjustment Matrix (when results dip)
| Problem | Likely cause | Fix |
|---|---|---|
| Views fall | Time conflicts | Test two new slots for 2 weeks |
| Replies thin | Format mismatch | Swap one POV for a teardown |
| Saves flat | Low utility | Add artifact (checklist/chart) |
Avoid over‑fitting to one viral week. Keep a 4‑week window when you decide to change slots or formats.
Plan Your Next 4 Weeks Free calendar & reminders