Strategy Sprint: 60 Minutes to a Quarter‑Ready LinkedIn Plan
No time for a week‑long offsite? You don’t need one. This 60‑minute sprint gets you a working LinkedIn plan for the next quarter: pillars, voice, cadence, themes, and the first two weeks of drafts. Bring a calendar, your top performing posts, and someone who can say “yes.”
Key Takeaways
- Five timed blocks: Define → Pillars → Voice → Cadence → Themes & Drafts.
- Output: a calendar file, a voice card, and 8–12 draft ideas.
- Works for solo founders and teams alike.
What Is a Strategy Sprint?
Definition: A strategy sprint is a focused 60‑minute session that produces a quarter’s LinkedIn plan.
When to use: New quarter, new offer, or when consistency has slipped.
Quick steps: 12‑min define → 12‑min pillars → 10‑min voice → 10‑min cadence → 16‑min themes & drafts.
Pros: Fast alignment, momentum, clear artifacts.
Cons: Requires decisions on the spot; schedule a follow‑up to refine.
The 60‑Minute Agenda (timer included)
00:00–12:00 Define — audience, outcomes, success metrics.
12:00–24:00 Pillars — pick 3–5; assign proof types.
24:00–34:00 Voice — write the Voice Card; paste two “gold posts.”
34:00–44:00 Cadence — pick role‑based slots; add 15‑min comment sprints.
44:00–60:00 Themes & Drafts — pick 6–8 themes; draft hooks.
Copy‑Paste Calendar (CSV headings)
Date,Time (local),Pillar,Theme,Hook,CTA,Asset
Export, then import into the LinkedinBuddy calendar.
Draft Hooks (examples to speed you up)
- Customer lesson: “We fixed churn by deleting a feature—here’s why.”
- Build‑in‑public: “The metric I care about more than MRR this quarter.”
- Case micro: “The 3‑line email that revived a cold lead.”
- Hiring & culture: “Why we stopped celebrating late‑night heroics.”
Team Variant (adds 15 minutes)
Assign DRI for each pillar; set a shared Ideas board; define “done” for drafts (word count, proof, CTA, reviewer).
A quarter’s plan in an hour is realistic when decisions are time‑boxed and artifacts are concrete. Use templates to accelerate drafts, then export to Google Calendar or build your own sheet from these calendar templates.
Why This Sprint Works
The constraint (60 minutes, five blocks) forces decisions that usually slip: which pillars matter, what voice we’ll keep, and who owns what. By producing artifacts in the room (CSV headers, Voice Card, draft hooks), you flip the script from “we should post more” to “we know exactly what and when.”
Add a “parking lot” for ideas that don’t fit the current quarter. Momentum rises when you say “later” instead of “no.”
Facilitation Notes (if you’re leading)
- Time police: announce when 3 minutes remain in each block.
- Decision rule: “disagree and commit” for minor choices.
- Evidence rule: bring one receipt for each pillar.
Risk Guardrails (common traps)
- Too many pillars → cap at five; merge similar ones.
- No owner → assign a DRI to calendar and review loop.
- Ideas only → require a concrete hook per theme.
Remote teams: keep a shared doc open and paste outputs as you go. End with a single link everyone can find next week.
Run the 60‑Minute Sprint Quarter‑ready plan, today