From Event to Pipeline: Leveraging Webinars & Conferences on LinkedIn
Events create energy—and then it dissipates. This playbook turns webinars and conferences into a 3‑week content arc with posts, assets, and DM scripts. You’ll ship useful previews, capture attention live, and follow up without being annoying.
Key Takeaways
- Plan before/during/after content with one central asset.
- Use screen notes, quotes, and checklists as micro‑content.
- Follow up with a single useful deliverable, not “book a demo?”
What Is an Event Content Plan?
Definition: A timeline of posts and messages that build anticipation, capture moments, and convert interest into conversations.
When to use: For webinars, talks, demos, or booths.
Quick steps: 1) Anchor asset 2) 3 teasers 3) Live snippets 4) Post‑event recap 5) Targeted follow‑ups.
Pros: Concentrated reach, warm DMs.
Cons: Requires coordination.
Timeline (example)
T‑7 to T‑2: 3 teasers (theme, promise, one slide).
T‑0 (live): post 1 quote/insight + invite questions.
T+1 to T+3: recap thread + checklist download.
T+5: DM those who engaged with the link to the asset.
Anchor Asset (decide one)
- 1‑pager checklist, teardown slides, or a short Loom demo. Keep it ungated for a week.
Post Templates (copy)
Teaser
Next week I’m sharing how a 3‑line email revived 11% of cold leads. I’ll post the exact copy after the session—bring counter‑examples.
Live
“Adoption beats surface area.” One story from today’s talk: we cut first‑run from 7→3 minutes by deleting steps. I’ll share the checklist in tomorrow’s post.
Recap
Slides + checklist from today’s session. The fastest win: shorten trials and add a day‑3 success check. Where would this break for you?
DM Follow‑Ups (polite)
- To commenters: “Here’s the checklist I promised. If a 15‑minute teardown would help, I have Thu 13:30 free.”
- To link clickers: “Noticed you grabbed the slides—happy to send the 3‑line email template too.”
Tie your assets and schedule together in the LinkedinBuddy features.
Why Events Deserve a Content Arc
Events spike attention; arcs capture value. A simple before/during/after plan turns talk prep into posts, creates live moments people share, and gives you a clean reason to follow up.
Anchor everything to one asset (checklist, slides, or short Loom). Summaries link to it; DMs offer it.
The Asset Funnel
- Teasers: one quote or stat from the asset
- Live: a single insight with a promise to post the asset
- Recap: link to the asset + one lesson + “where would this break?”
- Follow‑ups: DM people who engaged and offer the asset
Team Roles (light coordination)
Speaker: posts live insight.
Teammate: records questions and screenshots.
Owner: posts recap + uploads asset next day.
Metrics to Watch
- Saves on recap post
- DMs mentioning the asset
- Meetings booked within 7 days
Don’t bury the asset behind a form immediately. Keep it ungated for a week; momentum matters first.
Quick Checklist (paste for each event)
- Asset chosen and stored
- Three teasers scheduled
- Live post drafted
- Recap scheduled for next day
- Follow‑ups list exported (commenters/link clickers)
Add Your Next Event to the calendar and schedule all teasers today.