Build a Niche Community on LinkedIn: A 90‑Day Blueprint
Communities don’t grow from slogans; they grow from rituals. This 90‑day plan helps you set a clear purpose, design weekly touchpoints, and attract members who contribute—not just lurk. You’ll get a sample charter, post calendar, and moderation rules that keep the signal high.
Key Takeaways
- Start with a sharp purpose and 3 content pillars.
- Run two weekly rituals (show‑your‑work, office hours).
- Moderate for specificity and usefulness.
What Is a LinkedIn Niche Community?
Definition: A focused audience connected by a problem and shared practices, reinforced by weekly rituals.
When to use: You have recurring IP and a clear ICP.
Quick steps: 1) Write a charter 2) Launch two rituals 3) Seed with 20 qualified members 4) Publish weekly highlights 5) Measure saves and replies.
Pros: Compounding trust and referrals.
Cons: Takes months to mature.
Sample Charter (copy and adapt)
- Purpose: Reduce churn in B2B SaaS by improving onboarding.
- Who it’s for: PMs, founders, onboarding specialists.
- What we do: Weekly teardown, Friday wins thread, monthly live review.
- What we don’t: Vendor link drops, vague advice, uncredited screenshots.
Rituals & Calendar (first 6 weeks)
- Tuesdays: Teardown thread—post a flow; get 3–5 precise suggestions.
- Fridays: Wins thread—one metric, one screenshot, one sentence.
- Week 4: Live 30‑minute review; publish a highlights post.
- Week 6: Invite two new experts who’ve helped members.
Moderation & Safety (rules)
- Be specific; add context and constraints.
- Cite sources where relevant.
- No scraping or sharing private data.
- Credit contributors in highlight posts.
Growth Loop
- Turn best comments into posts; tag contributors (with permission).
- DM standout members to invite a teardown or AMA.
- Publish a monthly recap with examples and a call for topics.
Plan rituals and highlight posts with the LinkedinBuddy features.
Why Communities Work (when they do)
Rituals create predictability; specificity creates value. By setting two weekly threads and enforcing context, you turn casual followers into contributors who show up.
Start small: 20 qualified members who can share artifacts (screenshots, checklists, metrics). Quality beats size.
Onboarding Messages (copy)
- Invite: “We’re gathering practitioners who care about onboarding that reduces churn. Two weekly threads + one monthly review. Want an invite?”
- Welcome: “Specifics beat slogans—one metric, one screenshot, one sentence.”
Moderation Macros (save time)
- Vague advice → “Could you add your constraint and sample size?”
- Vendor pitch → “Threads are ad‑free; share a checklist if you’d like feedback.”
- Off‑topic → “Let’s keep this to onboarding this week.”
Monthly Highlight Post
Summarize wins, tag contributors with permission, and invite topics for next month. The recap is your growth loop.
Avoid exploding headcount without norms. Add members in waves after each highlight post.
Metrics That Matter (first 90 days)
- Core members posting monthly
- Weekly ritual participation
- Useful posts saved per week
- Intros and DM collaborations started
Create Your Community Charter and schedule the first six weeks of rituals.