DMs That Don’t Feel Spammy: A Framework + 12 Scripts
Most DMs fail because they start with a pitch, not context. The fix is simple: reference something specific, offer one small value, and propose a no‑pressure next step. This guide gives you a clear framework, copy‑ready scripts for warm and cold scenarios, and a light follow‑up rhythm that keeps your reputation intact.
Key Takeaways
- Start with context → value → option (CVO).
- Keep messages under 80–120 words; one ask max.
- Follow up once in 5–7 days; then let it go.
What Is a LinkedIn DM Template?
Definition: A short message that references the recipient’s context, offers relevant value, and asks a single question or action.
When to use: After a thoughtful comment, a profile view, event interaction, or when a cold reach‑out is necessary.
Quick steps: 1) Identify context 2) Offer small value 3) Ask one clear next step 4) Follow up once.
Pros: Higher reply rate, stronger relationships.
Cons: Slower than mass blasts—by design.
The CVO Framework (Context → Value → Option)
- Context: What ties you to them today (their post, job change, event, mutual topic).
- Value: A small, relevant asset (note, checklist, link, idea).
- Option: Low‑pressure next step (swap notes, teardown offer, short call).
Warm Scripts (copy and adapt)
After they commented on your post
Appreciate your note on the onboarding post—your point on day‑3 success checks is spot on. I’ve got a 5‑step checklist that cut tickets 18% at a SaaS client. Happy to send if useful.
Mutual connection intro request
Saw you and I both worked with Ana on activation projects. I’m collecting 3 examples of short trials that didn’t hurt revenue. If you’ve got one, I’ll trade our teardown.
Event interaction
Enjoyed your question during the growth session. I wrote up a 30‑sec snippet on the “one aha path” test. Want me to DM it here?
Cold Scripts (polite, specific)
Founder outreach
I help early‑stage SaaS shorten time‑to‑value. One quick idea after a look at your signup: the email confirmation gate hides your first win. If helpful, I can send a 2‑minute teardown—no pitch unless you ask.
Recruiter outreach to candidate
Your post on incident reviews was refreshingly blameless. I’m hiring a security engineer where that mindset matters. If you’d consider a quick overview, I’ll send a 5‑bullet brief first.
Consultant to prospect
Your case on reactivation emails was solid. We saw 11% revival with a 3‑line variant; happy to swap notes and share the copy if relevant to your segment.
Follow‑Up Rhythm (one touch)
Day 0: send the promised asset.
Day 6: “Circling back on the checklist—helpful or not? If not, I’ll leave you be.”
Do / Don’t Grid
| Do | Don’t |
|---|---|
| Reference something specific | Open with a generic compliment |
| Offer a small asset | Ask for 30 minutes immediately |
| Ask one next step | Stack multiple asks |
| Close the loop if no reply | Chase a third time |
Explore what you can organize and send with the LinkedinBuddy features.
Save the 12 Scripts in LinkedinBuddy templates and schedule a weekly 20‑minute outreach block.